The Beginning

Franc James was inspired by horse racing style and the ritual of getting dressed for an event. That moment of preparation before stepping out to perform at your best.

Getting dressed was never just about clothing. It was about mindset, confidence, and respect for the occasion. Franc James was created to sit within that ritual.

The First Collection

The first collection began as a passion project. Animals were used as motifs. The designs were colourful, playful, and luxurious. From the outset, the intention was to create ties in limited numbers. Pieces that felt personal rather than widely worn.

These were designs created while searching for something different beyond the obvious powerhouses.

The First Tie Sold

Although the first collection had been designed almost a year earlier, time was spent searching for the right manufacturers. Care was taken over where and how the ties should be made. This led to silk being printed in England, in Macclesfield, using traditional screen-printing techniques.

The first tie sold was the bull print. It was created in a limited run of thirty pieces. The rich tulip red colour highlighted the quality of the screen printing. It set an early benchmark for the brand.

Stories in the Design

Storytelling became central to the brand’s approach to design. A collection inspired by winners of the Cheltenham Gold Cup explored moments from racing history. These were translated into wearable prints rather than merchandise.

Each design carried meaning known to the wearer. Not explained to the crowd. Sport, events, and cultural moments continue to influence Franc James collections.

FJ 100 and FJ Studio

From the outset, Franc James was built around limited production. The aim was to create something that felt personal.

Franc James 100 was introduced as a strictly limited collection. One hundred of each design produced. These ties are unlikely to be widely seen. With care, they become rarer over time.

Franc James Studio forms the core collection. It brings together best sellers and everyday styles. Hand stitching is carried out in Italy. The same standards of quality and design remain.

Looking Ahead

Franc James will never sacrifice quality. The brand continues to create products inspired by the ritual of getting dressed. Stepping out into the world prepared to perform.

Vibrant silk remains at the heart of Franc James. The collection expands from ties into pocket squares, twillies, and scarves. All created with the same focus on craftsmanship and longevity.